Gone are the days when people have to meet other people face to face now with help of social media the whole world is in your hands you can not only meet people of your own country but can also chat watch other people live with the help of social media . Social media marketing is an online marketing approach that uses a variety of social media platforms, such as Facebook, Twitter, Linked In, and Pinterest, establishing brand awareness, capturing customer attention, and connecting products with a wider, more diverse audience. Social media marketing for small businesses is a powerful way to reach your prospects where they spend their time online and strengthen your product engagement.

A dynamic, data-driven communications marketing program can bring amazing results to your company and turn customers into product representatives. Most importantly, social media marketing strategy has a positive impact on your use of search engine optimization (SEO) and digital marketing efforts, creating more revenue streams for your business.

Social media has become a major source of news and information in today’s internet-driven world. But that is not all. The availability of social media is also important in search and digital marketing.

Statistics show that the number of people using social media worldwide has increased to 4 billion, with more new communications users added by 2021.

As the use of social media continues to grow exponentially, knowing how to market on social media has become increasingly important in reaching the target audience and building brand awareness. Many marketers, however, enter the field of digital and social media marketing without fully understanding what social media marketing is and its requirements.

Social Media is an important tool to capture potential customers and proved to be an effective tool in order to convert leads and achieve sales goals hence social media is a catalyst of sales-boosting and a very accurate tool to get important information regarding the customers.