Search Engine Performance is an important component of digital marketing. It is an organic and inexpensive way to get some Users traffic to your website.

Although SEO is a popular term in the internet space, there are still many non-existent ideas around. In this post, we share with you everything you need to know about optimizing search engines and social media marketing. You might think that SEO is just a word of three words. But it can make a big difference to your digital marketing strategy.

What is Search Engine Optimization?

Search Engine Optimization i.e. Seo is the process of making strategic changes to your content and website design to make it visible to search engines. When SEO is used properly on your website, its visibility will increase with free search results.

Here’s how SEO works. When you host your website and start posting content on it. Search engines like Google will scan your website, analyze its structure and content.

From such an analysis, Google can tell you the type of topic your website is talking about and the user friendliness of the website. This process that enables search engines to deliver relevant search results to users is known as crawling.

Also, SEO strategy is not a single strategy. It is an on-going process that requires you to always make your web pages and content visible to search engines.

Even if your website is already listed on Google, some bad SEO practices that you unknowingly use on your website can affect quality.

Interestingly, if your website looks better and smarter, search engines may recommend your posts to search engine users who are looking for keywords related to yours.

Components of Search Engine Optimization

 Your audience and industry

• Before embarking on any SEO strategy, it is important to understand your audience and the field in which you are working.
• Preferably, do extensive research to understand the type of content your audience likes to read, the trends in your industry, market leaders (top competitors) and how they run their business, and the type of SEO strategy your competitors use.
• This information will give you an idea of ​​the best SEO strategy that will work best for your niche.

Keyword research

• Once you understand your audience and the industry in which you work, the next step is to do keyword research.
• Keyword research is one of the key elements of SEO. It involves searching for popular words and phrases that people are searching for in search engines.
• The essence of keyword research to determine the needs of your audience and tailor your articles to meet those needs.
• Keyword research is a critical aspect of your SEO strategy. The way you handle it can make or break your SEO strategy.
• Your objective in researching keywords is not simply to determine what your audience wants. But also how they want it.

Detective Purpose

• Searcher’s purpose refers to the purpose a search engine user has in search of something. This is an important aspect of all SEO techniques.
• It’s not all about writing content about a specific keyword. But to write it in a way that will appeal to your audience.
• For example, if you search for keywords “movies by storm boat” in any search engine, they will immediately understand that you are looking for any of the following movies.
• Google or any other website will not display pages designed for keywords “movies by boat in a storm”. Instead, they come up with results based on search results.
• You see, search engines are very smart, and you should think like them to make an impression on the search result page.
• From the example above, you can conclude that all keywords serve their purpose.

Statistics and reporting

• It’s not all about using your SEO strategy. It is important to check the performance of your website from time to time and see if the strategy achieves its purpose. And you can only get accurate details of such tests by analysing and reporting.
• In case you don’t know, accurate reporting is just as important as your own SEO campaigns.
• From an expert point of view, some SEO strategies fail because of a lack of proper results in the success of a campaign. Without accurate results, there is no way you can measure performance.

Meta Tags

• Meta tags are another important aspect of Search Engine Optimization. As a rule, it is important to have a meta tag of all the pages of your website. Gives signals to search engines about a keyword match for a search term.
• Similarly, make sure you have a meta description of all the articles you publish on your website. Meta descriptions give searchers a full view of the content of your article on the search engine results page. It is always advisable to write convincing and dynamic meta descriptions, as it takes a long time to determine your click ratings.

Content

Content is the backbone of all SEO strategies. If you always make high quality and thought-provoking content for your website, you will not only rank high on the search engine results page (serp). But also create good user experience for your users.